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In the space of two weeks, our lives have changed in ways we could never have imagined a month ago. Whether you are a lawyer, doctor, financier, consultant, musician, actor, chef or computer programmer, your life has irrevocably changed. We created Sleven to be a home from home, with our membership from all over the world, we're proud to be your London family. Social distancing and self-isolation has put a dagger into the heart of Sleven, our community.
They say necessity is the mother of invention and we've had to adapt, quickly! Knowing we were approaching closure, we had to move our whole business online. We've been keeping abreast of news in the worldwide CrossFit community, what's working and what isn't and we had to think of a way that we could best serve ALL our members. How can we get you moving if you're stuck in a tiny flat, self-isolating with no kit? Within days, we came up with the idea of TWENTY FOUR SLEVEN, filmed over 100 movement demos, created new branding, a launch video and press release and put it out to you.
In times of turmoil, exercise might be at the back of your mind so we made the programming incredibly accessible and something you can set aside some time in your day to do. With strength and mobility work included, it should keep you ticking along until you find your feet again and figure out what's going on. As you can imagine, social media is awash with people WODing from their amazing garage gyms, there are literally thousands of WODs flying around and influencers are virtue signalling about all the exercise they're doing. Our advice is: cut out the noise and keep it simple. Don’t be too hard on yourself if people you know appear to be training like nothing has happened!
We've been hard at work on other new projects to bring you in the coming weeks and months. The first of these is to integrate the Home Alone Open into our regular programming. This will mark the point at which we up the ante and get a bit more of what all CrossFitters crave: intensity! Scroll down for more information and you can sign-up for it directly from this newsletter. Coach Loz also discusses how TWENTY FOUR SLEVEN will evolve over time in her message below. Next week, we will be releasing a fantastic new product that will help keep you motivated and accountable. We're super excited about it and we can't wait to show it to you. If we're to be isolated for months on end, then we need a way to stay connected and have some sort of semblance of regular life.
Lastly, we wanted to send a heartfelt message of gratitude to all of you, our members. We've received hundreds of emails in the past few days, some members demonstrating support and others concerned over the tough economic situations they face. We're confronted with some difficult times ahead and this will be a test of our strength as a community. We need to make sure we all get through this together, so that Sleven thrives when this whole mess gets resolved. That means that we not only have our lovely arch to return to but everyone comes back, eager to touch a barbell again! If you haven't heard from your CrossFit BFF in the past few days, make sure you send them a message asking them how they're doing!
It goes without saying, anything you need from us, do not hesitate to email, message or give us a call on 07766234636.
Love,
Tim & Nick
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